April 2013
1 post
The Road to Android: Development
Earlier this year we announced that MAZ Android Apps are coming soon. You can read more about our announcement here. Follow along here at the MAZ blog as we offer a glimpse behind our curtain to show you all of the thinking, design, and development that has gone into our Android launch.
In setting out to expand MAZ to the Android platform, there were a lot of development considerations to be...
March 2013
6 posts
3 tags
The Road to Android: Strategy and Planning
Last month we announced that MAZ Android Apps are coming soon. You can read more about our announcement here. Follow along here at the MAZ blog as we offer a glimpse behind our curtain to show you all of the thinking, design, and development that has gone into our Android launch.
Deciding to launch MAZ Android Apps was a BIG decision. We’re still a lean startup, and projects like this...
4 tags
MAZ Featured On Lang & O'Leary Exchange on CBC TV →
The TV appearances continue with Paul being interviewed on CBC all about MAZ. Start watching around 13:30. Watch now!
MAZ on Bloomberg TV
Paul was a panelist on Bloomberg TV’s “Bloomberg Surveillance” earlier today. Check out what he had to say about Samsung, Apple, and the future of mobile devices.
Register Now for the Next Free MAZ Webinar:...
Register for the Next Free MAZ Webinar: Navigating Your App Effortless navigation makes it easier for readers to enjoy more of your quality content. In the March webinar, MAZ Founder and CEO Paul Canetti will show you the best ways to make your magazines easier to navigate. You’ll learn how to create your own interactive table of contents, tips and tricks for incorporating website...
February 2013
3 posts
Tumblr's David Karp On Native Advertising Or What... →
MAZ Founder and CEO paulcanetti:
Mashable:Do you consider what you’re doing ‘Native Advertising’? What do you think of that term?
DK:I absolutely think it’s native advertising. It’s important to qualify that with native inside Tumblr is real creative content. Tumblr is a really creative platform. It’s not a social platform, it’s not a chat platform, it’s not an embed, compartmentalized...
This is a Big Announcement
MAZ is coming to Android.
Phew! That wasn’t as hard as we thought it would be.
Okay, a little backstory. Here at MAZ, we love Apple. Our CEO is a former Apple employee, and the entire company was founded on the endless possibilities that iPad and the App Store provide to publishers.
Over the last two years, though, our vision for what MAZ can be has expanded beyond the iWorld. We want...
Introducing MAZ Webinars
Is your publication ready for 2013? Join MAZ Founder and CEO Paul Canetti for a free webinar as he forecasts what the next year has in store for digital publishing. You’ll learn about the newest trends, technologies, and marketing strategies that will change the way your publication will do business. Registration is free, but limited. Sign up today to guarantee...
October 2012
2 posts
Publishers! Stop Flirting With Pinterest →
Awesome write-up about our new Clippings feature. =)
There’s a new tool out there that falls squarely in the what-took-‘em-so-long category. Digital publishing platform MAZ has introduced a “clippings” feature that lets iPad readers use their fingers like digital scissors, cutting bits of pages to post and share.
The Difference Between Steve Jobs And Tim Cook Is...
First off, know that like every other tech blogger in the world, everything I say should be taken with a grain of speculation salt. Of course I have no idea what actually happens in the high level meetings at One Infinite Loop, but I have been following Apple for over 20 years now in various ways as a consumer, an employee, a consultant, and as a developer. These are my thoughts after thinking...
September 2012
4 posts
What iOS 6 Tells Us About The Future Of Apple →
My recent guest post on Business2Community.com
Book Business Magazine: Inside the Ebook Test... →
At the heart of this new wave of ebook technology is the idea that the ebook is not, actually, a book at all. Rather, it’s a program, albeit one built around what we understand to be a book—text and pictures arranged to tell a story or communicate facts. Springing from that, the program theory goes, anything should be possible.
This is the credo of New York’s MAZ.
The Value Of Philosophy In Entrepreneurship →
I’m mentioned in this article!
Heavy Hitters In Publishing And Digital Media... →
Excited to have such amazing advisors!!!
http://www.cnbc.com/id/48911821
August 2012
16 posts
4 tags
I'm Speaking At MediaBistro's Media App Summit In... →
I’ll be on a panel called Multi-Platform Publishing for Mobile News and Magazine Content
A Video Interview With Me! Part Of The Economist's... →
Indian Blackout Sheds Light On Larger Problems →
This sentence is not about the blackout, just in general:
What is more, about 300 million people in India have no access to power at all.
That is a population the size of all of the US, not having electricity, all the time.
Now add another US-sized chunk for the 600 million that were powerless for 2 days. Can’t even comprehend the numbers.
Android Tablet Market Share Still So So Small →
From the fourth quarter of 2010 through the middle of 2012, Samsung sold 1.4 million Galaxy Tab and Galaxy Tab 10.1 tablets, generating $644 million in revenue. Over the same time period, Apple sold 29.7 million iPads, generating $14.8 billion.
Put another way, Samsung sold fewer tablets over that entire seven-quarter period than Apple did in its worst quarter. Its revenue over that time period...
Tech-Forward Pet-Care Startup Ruff Club Coming To... →
With free WiFi, a comfortable seating area and a self-service iPad check-in system, owners will have just as much reason for tail wagging as their pooches.
Joining Ruff Club may be reason enough to get a dog in the East Village.
Sign up for their mailing list to make sure you get in if you have a dog!
Insanely Excited And Honored To Be Speaking At... →
I’ll be speaking on this panel with great minds from the Financial Times, The Daily, and The Economist:
THE GREAT DEBATE: MOBILE Publishing — Where’s The Money? Should you build an app, an HTML5 site, or both? Will apps rule the world? Or is the browser the best solution for audience?
Right up my ally! Some truly unbelievable names at this event, crazy to see mine among them....
When Twitter Goes Down - Fail Whale 2.0 →
The outage last week definitely threw me for a loop in a way that demonstrated how important Twitter is to me— my lifeline to the world was gone! Worst part is, I didn’t even know where to share that it had gone down! My friends on FB wouldn’t care. Very strange sensation.
The product hardly ever changes, so what exactly does Twitter spend its money on if not excellent...
Will Search Be Google's Legacy Or Are They The New... →
I would pretty much give anything to get rid of Time Warner Cable. Would I switch to Google, a name I love and trust, and claiming to have super fast connection speeds? YES.
New Time Inc. CEO Puts Digital First →
Nice overview of the potential future for Time Inc. Emphasis on integrated marketing, data, and mobile advertising— all led by CEO Laura Lang, previously of Digitas.
Her theory: if users’ personal information is a treasure trove for Silicon Valley businesses, it should be equally valuable to traditional media.
Interesting Post On The Division Of Tech Companies... →
The problem, however, is that a Best-of-Show company ultimately relies on the good faith and enduring interest of a forgetful public. Alternatives always exist.
Do you have real technology that people can’t live without, or are you just a place where people spend their time, for now?
Ads In Women's Magazines Staying Strong →
Vogue trumpeting a 658 ad-page tally for its September issue (its most watched), up a robust 14 percent from a year ago.
Women spend more money. In a landscape of plummeting ad sales, advertising to women in fashion mags is in the rise.
Now imagine those ads are immersive, interactive experiences, and how much more advertisers would pay for that sort of engagement…
New York Times Now Relies On Subscribers For... →
Paid content is real.
Why You Should Not Start A Startup
Last night I had a product call with our team in India from midnight to 3am after an already long day.
Slept for a couple of hours.
Calls started this morning with Europe at 7am.
I had 4 investor meetings, 2 sales meetings, interviewed a potential hire, did a design review, and answered over 100 emails (read more).
I looked over legal contracts on the subway between meetings.
I walked 50...
Just In Case You Thought J.K. Rowling Couldn't Get... →
Rowling is erecting two 40ft high, two-story tree houses, one for each of her youngest children (ages seven and nine), in the backyard of her Edinburgh home.
Leadership Tips From Foursquare CEO →
Eye Tracking Software Says iPad Ads Are Seen By... →
iPad ads are seen by 18 percent more people and people stay on the ads 29 percent longer.
Eye. Tracking. Data.
July 2012
13 posts
Marketing On The App Store (Is Hard) →
I gradually came to an understanding that when competing with hundreds of thousands of other apps for attention, marketing is not just another ingredient in an app’s success. It’s the main one. We were a small team with a very limited marketing budget, so we declared war the only way we knew how – as engineers and UX designers.
Inspiring tale of how AutoCAD WS hit 10 million downloads on the...
Our First Switcher From Adobe DPS To MAZ →
I want to take a moment to thank the incredible team at MAZ who designed, developed, and launched this entirely new version of the Edudemic Magazine iPad app. They were transparent, helpful, and responsive to all my idiotic questions. If you’re looking to start a magazine or e-book of your own, check them out here (tell them Jeff sent you).
Read the whole post here
Jeff, thank YOU, and I hope...
The Future Of Siri And The Promise Of Semantic... →
At the end of the day, what people really want is to be…understood. That starts with a conversation, and it gets better when that conversation begets a real relationship — one based on mutual respect, a shared language, and a certain intimacy.
That’s talking about people interacting with software.
Imagine no more search.
Now imagine those AIM bots that were a novelty 10 years...
1 tag
Why Apple Owns The Future Of Personal Identity →
Apple buys mobile security firm AuthenTec for $356 million
Saw this one coming a mile away.
Facebook thinks it has the keys to the personal identity castle.
Square thinks it has the solution with a cashier matching your face to the one on their screen.
But the real identity of the future is a fingerprint, the most reliable (maybe with the exception of being tied with retina scan), and it...
1 tag
The Apple Store Is Just As Important As The Device →
The little part at the end made me think:
Apple’s store experience is a great competitive advantage, but without ads like these, only existing customers know it.
I often hear this as the main reason cited for why people like Apple (at least in NYC). Like when I meet someone who has no longstanding loyalty, but is using an iPhone, there is always an anecdote about a great experience at an Apple...
Why Everyone Hates The New Mac Ads →
Let me say first that these are not as bad as everyone says they are. But they are still pretty bad.
For starters, a Genius does not teach people in the Apple Store, that’s a Creative or Trainer. Genii troubleshoot and repair devices and software. But Genius is a more recognizable term, the Genius Bar is well known, etc. - so I get it.
They also just seem amateurish: the script is bad, the...
The 5 Year Anniversary Of My Solo Album, Cycles →
5 years ago I released my first and only (to date) solo album called Cycles. I worked on it for about 2 years, but it was really the culmination of a lifetime of work prior.
The self-produced album is unique in that every single note on every instrument and every voice was performed and recorded by me. My goal was to make an album without any outside help at all.
I listened to it today for the...
4 tags
Business Insider Says MAZ "Is About To Change The... →
Thanks to B.I. for this great write-up! Read it here
5 tags
Happy 2nd MAZiversary! Thoughts After 2 Years Of...
Two years ago today, I registered magappzine.com.
I had left Apple about 16 months prior and was working hard with my band Love and Logic, riding the heels of two popular videos that had taken off on YouTube. One had over a million views and one found it’s way onto MTV - that one featuring a single seamless video playing simultaneously on 4 iPhones. Go figure.
I had just had my...
Almost 3 Times As Many Magazines Launched As... →
In the first half of 2012, 133 magazines launched, and 48 closed, according to MediaFinder.com—the largest online database of U.S. and Canadian publications.
InDesign Crashing On New MacBook Pros →
A growing thread on Adobe’s website documents the problem which happens when performing routine tasks like deleting a page with content. The InDesign app reportedly locks up and displays a blank warning box before crashing.
Adobe acknowledged the issue and says the only fix right now is to roll back OS X to a version before 10.7.4.
Original Logos Of Famous Companies →
1 tag
Why Magazine Covers Matter. A Lot. →
I got a Google Offer today to buy 4 annual magazine subscriptions for $24 (pretty great deal!), and I can choose from this list.
A list of magazine names is almost unusable. I need to see the covers, the iconic logos, the giant celebrity faces.
I read a post a few weeks back about why book covers are not needed in the digital world. I couldn’t disagree more.
This list is meaningless.
June 2012
30 posts
Amazing Read On A.I. Told Through The History Of... →
This is such an awesome article, there’s not much to write about it other than you should read it. Just incredible.
The main difference between reading something like this while getting my philosophy degree in undergrad and now is that I read this on my iPhone while walking down the street and listening to Carly Rae Jepsen on Spotify.
Garden Of Your Mind →
Did you ever grow anything in your garden of your mind?
You can grow ideas in your garden of your mind?
It’s good to be curious about many things
You can think about things and make believe
All you have to do is think and they’ll grow
MAZ Advisor, Arie Abecassis, On The State Of App... →
What if an app developer could build a relationship with users much closer to the point of app creation? What if there were platforms designed to allow developers and consumers to collaborate very early in the creative process by providing consumers with a “vote” on the direction and potential success of apps.
[…]
Earlier collaboration could translate into earlier engagement and earlier...
Reports Of The "Death Of Print" Have Been Greatly... →
“It’s simply a matter of defining the different role and purpose of print and online,” says Sara Cremer, MD at customer communications agency Redwood. “Print does certain things very well. There’s a sense of reward – almost luxury – of devoting time to the printed page that you can’t put a price on. But at the same time, there’s an immediacy and...
1 tag
Men's Health iPhone App Using Adobe DPS Gets Awful... →
Proudly announcing Adobe’s first iPhone app with 93 one-star ratings on the App Store!
Yowzers…
