02 4 / 2012
What A Magazine-y Day! Hearst Releasing Digital Stats To Advertisers
This morning (April 2), Hearst Magazines president (since June 2010) David Carey announced that the company has started to release metrics on its paid digital editions—specifically the iPad—to advertisers and agencies.
What this means to me: those numbers are finally looking good enough to present. Great news for digital magazines across the board.
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