He found that in certain categories, 18-to-24-year-olds are reading more magazines than ever before.
Fashion and beauty magazines attract about 50 percent more young readers than they did in 2001, and while young women typically “grew out” of these titles fairly quickly as they aged, they now read these magazines long after they leave their mid-20s. Men’s magazines also gained ground with the 18-to-24 set, thanks to the addition of lad mags like Maxim and the “phenomenal growth” of male fitness titles such as Men’s Health, said McDonald. The biggest growth in the past 10 years was in the celebrity category, which has more than doubled its readership among young people.
In = Fashion, beauty, health, celebs.
Out = Housewife mags.